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Chapter 20


               POPULATION WELFARE


               The  first  formal  family  programme  was  launched  independently  in  the
               country  in  1953  through  an  NGO,  the  Family  Planning  Association  of
               Pakistan that focused on advocating and facilitating small family norms. At
               that time, the population of Punjab was 20.54 million with every married
               woman bearing around 6-7 children. Three years later, as part of the first 5-
               year plan (1955-60), the Government offered a small financial assistance to
               the  Association  to  establish  clinics  in  selected  cities  for  providing  family
               planning services. By 1965, a Population Family Planning Welfare Board had
               also  been  constituted  under  the  supervision  of  Deputy  Commissioner,
               Muzaffargarh.
               District  Population  Welfare  Officer  (BPS-19)  heads  the  District  Population
               Welfare Office in the District. He is assisted by 2 Deputy District Population
               Welfare Officers and 1 Assistant District Population Welfare Officer.  There
               are 4 Tehsil Population Welfare Offices in the 4 tehsils of the District; each
               is  headed  by  a  Tehsil  Population  Welfare  Officer.  The  total  sanctioned
               strength  of  employees  of  the  various  grades  working  for  the  Office  in  the
               District, including the tehsil offices and other establishments, is 298.

               There are 4 Family Health Clinics (FHC), i.e. in all DHQ and THQ hospitals
               of the District. The FHC is headed by a Woman Medical Officer (WMO) and
               besides  providing  contraceptive  services,  also  play  a  vital  role  in  raising
               awareness  on  public  health  issues,  personal  hygiene,  nutrition  and
               breastfeeding.

               There are 3 Mobile Service Units (MSU) in the tehsils Muzaffargarh, Kot Addu
               and Alipur. The MSUs are headed by WMOs and provide family planning and
               reproductive health services to far-flung and underserved rural population
               of the District.

               The Family Welfare Center (FWC) is the cornerstone of the Population Welfare
               Department and exists at Union Council level. Until recently, there were 59
               FWCs operating in the District, however, 21 more centers have been added
               as part of an Annual Development Plan (ADP) project. The FWCs are headed
               by Family Welfare Workers, and provide family planning, mother and child
               health services.

               In addition to the above, there are 33 positions of Social Mobilisers and 75
               of Community Based Family Planning Workers (CBFPW) sanctioned for the




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